PMBA - 付费媒体预算分配工具
在某个东南亚新品上市项目中,团队频繁开会、盘数,只为做出合理的预算和资源配置。
反复的折磨让我意识到「基于目标寻找最优解」需要的不是一群人,而是一套数学算法。
于是我与 AI 一起 vibe 了这个小工具。
My 16 years in advertising have been a deliberate evolution, from an Assistant Account Executive to a Strategy Director.
By fluidly transitioning between Management and Professional tracks,
I have developed into a hybrid talent: equally capable of steering an organization
or executing a solo mission.
I have navigated every major industry pivot:
from the dominance of traditional PR to the rise of social media, live-commerce, and
the influencer economy.
My recent focus on full-funnel integrated marketing has confirmed one truth:
landscapes shift, but those who embrace change with absolute agency will always win.
Now, in 2026, we have reached the AI Singularity.
I am not here to watch the transformation; I am here to build it, and the first thing I'm building is this digital portfolio.
Out of a love for life, these are the rules I live by the ELIZA system
Sixteen years. A multitude of dots.
Each dot tells a story; each dot holds its value.
These are the dots that define the journey.
Interest initiates the search. Pragmatism dictates the build.
Beyond collection, I pursue utility.
Knowledge is the foundation, and function is the goal.
在某个东南亚新品上市项目中,团队频繁开会、盘数,只为做出合理的预算和资源配置。
反复的折磨让我意识到「基于目标寻找最优解」需要的不是一群人,而是一套数学算法。
于是我与 AI 一起 vibe 了这个小工具。
长期不做观点输出的结果就是梦到哪句说哪句,为了帮助自己恢复表达能力,我 vibe 了这个工具来规范自己的结构化输出。
Framework 参考了 Dan Koe 的经典写作结构以及 Minto Pyramid 框架。
同时接入 AI 功能,实现 X 和 小红书的内容直出、Blog 的在线发布及管理。
作为 planner,在写 deck 之前要先构建思考链路、并在大量信息中找到 insight。
实操上,画草图、mindmap 的效果都不理想。
我根据自己的工作习惯 vibe 了一个 canvas,能兼容多种媒体形式、接入 AI 互动、导出 html 和 jason 方便后续 vibe deck。
Wild study. Bold delivery.
The mind filters the noise; the flow distills the essence.
Turning rough intuition into clear expression.
看似完美的职场背后,为什么仍让人感到不休的消耗?
在这里,我将坦诚公开离职的终极原因。
在低标准里痛苦博弈之后,
我get了最深刻的职场教训。
AI 盛行,行业唱衰,而机遇在出现。
意愿即立场,立场即未来。
Where words fail, the visual strikes.
Where targets flow, the ideal grows.